What is the primary purpose of Sophos' live support channel?

The primary purpose of Sophos' live support channel is to assist customers with technical queries and security incidents. This support is crucial for helping customers navigate complexities that may arise with their security solutions, ensuring they can effectively utilize the products and resolve any urgent issues they may encounter. By providing real-time assistance, Sophos aims to enhance customer satisfaction and trust by ensuring that users have access to expert help when faced with technical challenges. This focus on technical support is vital, especially given the nature of cybersecurity, where rapid response and resolution can significantly impact an organization's defense against threats.

The other options, while potentially relevant in different contexts, do not align with the core function of the live support channel. Providing general product information, assisting with marketing strategies, or offering discounts and promotions are not the primary objectives of the live support team, which is specifically geared towards addressing technical concerns and incidents in real-time.